Cultural Studies: Media,Power & Truly Educated Person...
Cultural Studies: Media,Power & Truly Educated Person...
"Popular culture and the mass media have a symbiotic relationship: each depends on the other in an intimate collaboration."
— K. Turner (1984), p.4[7]
Culture is the social behaviour and norms found in human societies.. Culture is considered a central concept in anthropology....
The word "Culture" derives from a French term, which is turn derives from the Latin "Colere" which means to tend to the earth and grow,or cultivation and nurture..
Noam Chomsky said about Mass Media and gives five filters....
1) Media Ownership
2) Advertising
3) Media Elite
4) Flack
5) The Comman Enemy
1. Media Ownership—The endgame of all mass media orgs is profit. “It is in their interest to push for whatever guarantees that profit.”
2. Advertising—Media costs more than consumers will pay: Advertisers fill the gap. What do advertisers pay for? Access to audiences. “It isn’t just that the media is selling you a product. They’re also selling advertisers a product: you.”
3. Media Elite—“Journalism cannot be a check on power, because the very system encourages complicity. Governments, corporations, and big institutions know how to influence the media. They feed it scoops and interviews with supposed experts. They make themselves crucial to the process of journalism. If you want to challenge power, you’ll be pushed to the margins…. You won’t be getting in. You’ll have lost your access.”
4. Flack—“When the story is inconvenient for the powers that be, you’ll see the flack machine in action: discrediting sources, trashing stories, and diverting the conversation.”
5. The Common Enemy—“To manufacture consent, you need an enemy, a target: Communism, terrorists, immigrants… a boogeyman to fear helps corral public opinion.”
The study of cultural study is not complete without the study of power.Culture is therefore about power.Media culture is not only to focus on the cultural aspects of any media but also paying attention to the economy of media.
Power has 6 civic source.
1) Physical force
2) Wealth
3) State Action
4) Social Norms
5) Ideas
6) Numbers
And..
There are 3 laws of power..
1. Power is never static, it always moving...
2. Power is like water, it goes on flowing...
3. Power compounds, power multiplies power...
Thus,power plays vital role in cultural study,Economical power, political power makes complete the cultural study.
Knowledge is a power and the truly educated person must have ability to inquiry with freedom or is someone with vaste general knowledge or capable of discussing any subject eloquently & diplomatically..
"Popular culture and the mass media have a symbiotic relationship: each depends on the other in an intimate collaboration."
— K. Turner (1984), p.4[7]
Culture is the social behaviour and norms found in human societies.. Culture is considered a central concept in anthropology....
The word "Culture" derives from a French term, which is turn derives from the Latin "Colere" which means to tend to the earth and grow,or cultivation and nurture..
Noam Chomsky said about Mass Media and gives five filters....
1) Media Ownership
2) Advertising
3) Media Elite
4) Flack
5) The Comman Enemy
1. Media Ownership—The endgame of all mass media orgs is profit. “It is in their interest to push for whatever guarantees that profit.”
2. Advertising—Media costs more than consumers will pay: Advertisers fill the gap. What do advertisers pay for? Access to audiences. “It isn’t just that the media is selling you a product. They’re also selling advertisers a product: you.”
3. Media Elite—“Journalism cannot be a check on power, because the very system encourages complicity. Governments, corporations, and big institutions know how to influence the media. They feed it scoops and interviews with supposed experts. They make themselves crucial to the process of journalism. If you want to challenge power, you’ll be pushed to the margins…. You won’t be getting in. You’ll have lost your access.”
4. Flack—“When the story is inconvenient for the powers that be, you’ll see the flack machine in action: discrediting sources, trashing stories, and diverting the conversation.”
5. The Common Enemy—“To manufacture consent, you need an enemy, a target: Communism, terrorists, immigrants… a boogeyman to fear helps corral public opinion.”
The study of cultural study is not complete without the study of power.Culture is therefore about power.Media culture is not only to focus on the cultural aspects of any media but also paying attention to the economy of media.
Power has 6 civic source.
1) Physical force
2) Wealth
3) State Action
4) Social Norms
5) Ideas
6) Numbers
And..
There are 3 laws of power..
1. Power is never static, it always moving...
2. Power is like water, it goes on flowing...
3. Power compounds, power multiplies power...
Thus,power plays vital role in cultural study,Economical power, political power makes complete the cultural study.
Knowledge is a power and the truly educated person must have ability to inquiry with freedom or is someone with vaste general knowledge or capable of discussing any subject eloquently & diplomatically..
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